Consumers are looking out more for "natural" products and 'One Planet' was created by us recently to fulfil that demand. The brand has become a huge success from the year it was launched at ASDA superstores nationwide. This new brand also became a star attraction at the "Cosmoprof" show in Bologna, Italy. Thereafter, the orders have started coming in from Germany and the Middle East countries as well.
Refreshing a "tired" brand
"Aquatonic" was a popular personal care brand in the U.K., but it lost its prime over the years.
We were assigned to redesign and develop a new look that would refresh and revive the brand.
The freshness of water was used as the theme for the graphics with Cool Blue and Lime Green as the primary colours for the packaging.
Natural ingredients in a contemporary pack
London based "Derma Care Ltd" came to us with their skincare brand for packaging to be developed for the Asian markets. They wanted us to create the pack, which would be appealing to Asians. They also wanted us to redesign their corporate identity at the same time. Since "Natural Ingredient" was the vital USP, we designed all their packs, where the wild mushrooms from Malaysia (key ingredient for skin lightening) appeared prominently on the front. The brand logo (Dermacare) was created with maximum simplicity to portray the nature of their business.
When fashion goes to your head
This is one of our recent Hair-care packaging for the well-known Indian company "CavinKare". There were 3 sachet packs inside a carton. The sachet had to carry the same graphics as the carton because the carton was used for store-display only and the sachets were sold individually. The graphics were made bold, in order to stand out in the crowded market-space in India.